Crowd Accelerated Innovation

Chris Anderson introduces a concept that focuses on the power of viral videos. The videos encourage the next composer to do better than the last. It encourages them to "step their game up". Anderson talks about the competition between dancers and how they are encouraged to improved by watching others through video on the internet. This should be the same with any other field also. In order for Crowd Acceleration Innovation (CAI) to work, it needs three components:

• Crowd-group of people with shared desires and interests
  
• Light-media or outlet to share with the crowd
  
• Desire-the drive to continue to improve and to be recognition.

I was asked to view some YouTube videos and apply this concept of CAI to them. I noticed as the different sessions progressed, there were more things done to grab the viewers attention. One person started out in story form and another had a clip of and eye protruding out of the socket. I consider this a means of CAI. I think the future presenters/composers used what the previous presenters/composers created to make theirs better. I think it is much easier to have a template to go by, and then you can decide what you need to do to make yours much better...hence encouraging the competition between the innovators in the crowd.